The Concept
The concept is to create a brand which offers organic and fine chocolate. Our products can be personalised; for instance, chocolate bars and individual pieces can be personalised depending on the consumers’ tastes and demands.
We also have different chocolate ranges in order to cover all our clients’ demands. We are also known for our gold leaf chocolate and champagne chocolate.
Olé offers other services in the physical shop; we offer hot beverages and a cosy experience to enjoy with our products. Our brand cares about its people and the environment, therefore we only use sustainable and recyclable packaging and paper cups.
Name & meaning
A mix between fanciness and suggestiveness
The brand name “Olé” was inspired by the french sentence “Si on trempe du chocolat au lait dans du lait, ça fait du chocolat au lait au lait (olé olé)?”
In addition to this little twist of word play, “Olé” is a simple name logo composed of three letters, therefore it is attractive, minimal and catchy which makes us different than our competitors.
‘Au lait’ or ‘Olé’
You decide
The Logo
Olé logo is made of custom type based on a serif typeface, using a bold base while having a contrast between thick and thin lines which creates a good balance especially when used in a small version on the chocolate bar; It is legible and elegant. Moreover, it is made in a friendly way in order to attract the consumers.
The Slogan
Chocolate that loves you back
Because it’s important to feel loved. Isn’t it?
Chocolate Ranges
Gold leaf range / Champagne range / Classic range / Vegan range / Fine hazelnut range / Fruity range
Our marketplace, position and competitors
High quality chocolates are mostly boring with traditional packaging, therefore, meilleurs ouvriers’ name and hipsters are buying overpriced chocolate because the packaging looks good.
Olé is a high quality chocolate. It necessarily justify a high price because of the passion, the product and the work put into it. Olé is a chocolate with a high quality brand image. Who said that you cannot be beautiful and tasty ? Designers need promotion and recognition too. Moreover, you can find Olé in organic supermarkets, deli and chocolate factories.
The Purpose
What is our vision and the impact locally/globally ?
Organic, fair trade, sustainable are the three main certification and label that chocolates can have. Most of the time, other brands have one or maybe two. We go further, proposing a chocolate that care about you, our team and producer worldwide. We are small and do we have good quality control. Each piece of chocolate is made by hand, one piece at a time.
Claims and Manifestos
Tone of voice, Punchlines, Slogan, Hook sentence.
– Champagne: “It’s champagne weekend!” → Blend your champagne with the sweetness of our chocolate and create some memories
– Hazelnuts: “Make your reserves of hazelnuts!” → Indulge yourself in our organic roasted hazelnuts and satisfy your chocolate cravings
– Gold: “Ouh! She’s a gold digger” → A nearly too pretty to eat chocolate jewel mixed with a golden leaf. What a treat!
Manifesto
“Si on trempe du chocolat au lait dans du lait, ca fait du chocolat au lait au lait (olé olé)?”